Roopa

Brand kit

Roopa

Save what you want. Buy only what you need.

Logo

The Quiet circle: a hand-brushed open circle with a resting dot — a pause between wanting and deciding.

Roopa logo — a brushed open circle above the name
Roopa circle mark on parchment

Keep clear space around the logo equal to the gap in the circle. Don't stretch, recolour or add effects.

Colour

  • Parchment

    #F5F4F0

    oklch(0.965 0.005 95)

  • Warm cream

    #E7E6E1

    oklch(0.917 0.006 95)

  • Dusty slate

    #BFC2CB

    oklch(0.81 0.012 270)

  • Reflect ink

    #3D4452

    oklch(0.385 0.03 265)

  • Charcoal

    #1F2022

    oklch(0.235 0.004 270)

  • Deep Pine

    #2D4438

    oklch(0.36 0.045 155)

  • Warm terracotta

    #8F4F42

    oklch(0.48 0.08 40)

Typography

Fraunces — headings

Figtree — body text, labels and buttons. Clear, warm and easy to read.

Brand principles

  • Intentional purchasing

    Help people buy what truly fits their life and budget.

  • Anti-urgency

    No countdown pressure, no alarms, no pushy language.

  • Careful reflection

    Give every want time to settle before deciding.